Posted on April 30, 2014
I’m a sucker for magazines.
The Collective Quarterly is something original and covers new ground compared to the current crop of creative-focussed magazines (such as Kinfolk and Cereal, which are also awesome by the way). Run by a tight knit group of creatives, and centred around travel, exploration and lifestyle, this new publication showcases amazing locations and and the people who live there.
What I really like about this magazine and sets it apart from the others is the way in which it focusses on a single location with each issue, and documents the creative possibilities within. For Issue 0, the team travelled to Marfa, Texas and not only showcased the creators and makers within the town but also how others can be inspired in their own creative process by collaborating in such a place. The result is an insight into the creative process, and how exploration and travel can spark new creativity.
The other interesting thing about this publication is that it is very much of the here and now. The members of the creative team all met over social media, and heavily use Instagram to showcase their collective and individual work. The publication itself also features an augmented reality app that can be used to identify items within the magazine that you may wish to purchase.
I love this magazine, and am happy that I’ve been able to get on board from the beginning, starting with Issue 0. I have a feeling this magazine is going to grow into something great.