Posted on October 26, 2015
A few months ago we stumbled across Summer Camp’s ogle-worthy Instagram feed and developed an intense crush on the impeccable styling and unmistakable character (and ALL THE CACTI ZOMG). We hadn’t even heard about the tiny town of Ojai but after a little more searching and hashtag chasing we discovered that it was home and haven to many other creatives and great destinations. And so Ojai became a fast fixture in our itinerary, and we would recommend it to all driving through California!
Summer Camp is a gorgeous shop run by Rachel and Michael housed in a renovated old gas station that specialises in custom picture framing and faultlessly curated home decor, vintage collectibles with a healthy smattering of jewellery and other personal accessories.
Rachel, store curator and mumma extraordinaire, draws from the nostalgia and aesthetic of her childhood summer camps to create a space that really transports you there, almost as if you’ve walked into a Wes Anderson movie! Focussing also on locally made goods, her collection of ceramics and woodwork is an absolute dream. A single visit to this place and I guarantee you will feel like setting up a teepee and never leaving.
Summer Camp / IG @shopsummercamp / 1020 W Ojai Ave, Ojai, California